Your app, live this afternoon.
No developer, no app store wait. Clients add it to their home screen from your link.
Brand it
Upload your logo, pick your colour and name your assistant. Every screen and email shows your business, not ours.
Pick the habits
Start from templates like water, steps, sleep and protein. Set daily or 3-times-a-week, and adjust targets per client.
Share your link
Post it in your bio, send it on WhatsApp or print the QR code. Clients are logging inside a minute.
Coach the gaps
Each morning you get a short list of who needs you and why. Clear it and you're done.
Thirty clients checked before your coffee's cold.
Most coaching apps make you open every client to find the one who's struggling. HabitFlo puts them at the top, with the reason next to their name.
- Flags quiet clients, sudden drops and notes that mention pain or injury
- Message from the dashboard, with your templates or an AI draft in your voice
- A 9:30pm summary email, so you never have to open the app to stay on top
- An assistant that has read every client's data and answers in plain English
Built from what clients say makes them quit.
We read the reviews of every popular habit app. The same few things kill streaks. We designed them out.
Ten-second logging
Quick-add buttons for amounts, one tap for ticks, type an exact number when it matters. No forms.
Partial credit
2 litres of a 2.5 litre target counts as 80%, not zero. A missed water log never wipes out a training day.
Never miss twice
One bad day doesn't end a streak. Rest, illness and travel days can be skipped with a reason.
3 times a week
Training and cardio can be weekly targets, so rest days stop showing as failures.
Their own assistant
Named after you. It reads their logs, notes and check-ins, and sends health questions straight back to you.
A real coach in the loop
Your messages appear on their Today screen. Clients feel supported, not watched.
[Ryan Hamilton's quote goes here once RH Coaching has used HabitFlo with clients for a month.]
Habits are the work between sessions.
Your programme app handles the gym. HabitFlo handles everything else: the sleep, the steps, the water, the Friday night. Use it on its own or alongside the tools you already pay for.
Your branding on every plan.
Prices in GBP, billed monthly. 30 days free, no card. Go over your client limit and we'll give you 14 days before asking you to move up.
Starter
Up to 10 active clients
- Your logo, colour and name on every screen
- Unlimited habits and templates
- Needs-you dashboard and 9:30pm summary
- AI weekly summary of each client
Pro
Most coachesUp to 30 active clients
- Everything in Starter
- Full AI assistant for you and each client
- Weekly check-ins and Monday round-up
- Messages, nudges and templates
Growth
Up to 75 active clients
- Everything in Pro
- CSV import and free switch-over call
- Team seats (£10 per extra coach)
- Your own app store listing (planned)
Questions coaches ask.
Do my clients need to download something from the App Store?
No. They open your link and add the app to their home screen. It works on iPhone and Android, and looks and behaves like an installed app. App store listings with your name are planned for the Growth plan.
Can I use it alongside Trainerize, TrueCoach or a spreadsheet?
Yes. HabitFlo is built for the daily habits, not workout programming, so most coaches keep their programming where it is and use HabitFlo for everything between sessions.
What does the AI assistant see?
Only that client's own logs, notes, check-ins and anything you've told it to remember. It never sees other clients. Clients agree to this when they sign up and can see and delete what it remembers.
Is my clients' data safe?
Data is stored in the UK and EU, encrypted, and only you and the client can see it. Clients can download or delete their data at any time. We sign a data processing agreement with every coach.
What happens if I go over my client limit?
Nothing for 14 days. We'll let you know and ask before moving you up a plan. Paused clients don't count.
I have 40 clients on another app. Can you move them?
Yes. Upload a CSV of names and emails and they all get your invite. On Growth we'll do it with you on a free switch-over call.
Coach the other 165 hours.
Branded, live and in your clients' hands today. 30 days free.
Start your free trial